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Which search terms are spending without converting?
Export the search terms report from Google Ads (Insights and reports → Search terms → Download → CSV), paste it below, and see every term that took 5 or more clicks without a single conversion. Nothing you paste leaves this page.
| Search term | Clicks | Cost |
|---|
Before adding negatives, remove any term that is genuinely one of your own keywords — the report does not say which are.
Want this done every day, automatically?
This is one of the checks our Optimization agent runs on every account, every day, inside approved boundaries; changes that would go beyond them wait for approval. If you already run Google Ads, the free account audit shows what else we would change.