The report your business receives every week
Below is a complete weekly report for a fictional business — sample data, real format. Notice what it does not contain: not a single term that needs a translator.
Sample data · Acme SaaS (fictional)
$126
Spend today
43
Sign-ups
27
Trials started
9
Paying customers
+$312
Ad profit
247%
ROI
AI summary of the week
“Market A continued to climb: two keyword groups produced 41% of this week's sign-ups, and their cost per customer fell 12%. Market B got more expensive — two directions were paused before they could waste budget. One experiment failed: the price-comparison angle attracted clicks but no customers, so it has been stopped and documented. 23 new opportunities were found; 5 are worth testing next week.”
Failures are reported with the same prominence as wins — they are knowledge you paid for.
Experiments this week
Keyword group · pricing intent
Winner — budget increased
Budget $18 · spent $7 · 19 clicks · 4 sign-ups · 1 paying
Ad angle · price comparison
Failed — stopped, documented
Budget $12 · spent $9 · 31 clicks · 0 customers
Why this is readable — a side-by-side
The two columns below describe the same week of advertising. The left is what a typical platform report looks like (recreated illustration). The right is ours.
A typical advertising report
- CTR 3.42%
- Quality Score 6/10
- Impression Share 41.7%
- Auction Insights ▸
- Search Lost IS (rank) 22.1%
You need a translator.
The Mmedia report
- Spend $126
- Customers 9
- Profit +$312
- ROI 247%
- AI recommendation: scale market A
Readable by anyone who runs a business.